3 Signs You’re Ready to Hire a Freelance Copywriter

Hiring a freelance copywriter, or bringing on any creative support for that matter, is not a task to take lightly. It’s the professional equivalent of millennial women finding the perfect going-out top when they (we…me) were in college, or deciding whether or not you want to commit to a third date with the guy you sort of kind of like.

At the end of the day, a freelance copywriter has to be the right fit for you, your biz, and your ideal clients.

So, how do you find your match made in freelance copywriter heaven?

Start with their website. CRAZY, I know.

An experienced freelance copywriter’s content strives to 1) make a damn good first impression and 2) attract the kind of people we want to work with (aka our dream clients). As soon as you reach the writer’s homepage, you should get a feel for their vibe and personality. If working with someone super cool and funny isn’t your jam, then I’m probably not your girl. Kidding, of course.

If you don’t find yourself feeling connected to a potential freelance copywriter based on their words, that’s not your person. And you’re likely not their ideal customer. And that’s okay! Again, it’s like dating—there’s a screw for every door or whatever the hell the saying is.

So step one: stalk your potential hire’s writing style. Start with their website, read through their blog posts, and find every piece of content you can get your hands on. Based on their voice and tone, you should be able to determine whether or not you’d want to go to a happy hour with them.

If the answer is no, keep searching!

Okay, so now that we know that vibes have to be immaculate for you to hire a freelance copywriter, let’s talk about why you’re here.

Is it time for you to hire a website copywriter? Maybe! But maybe not. Because decision paralysis is a real thing, here are three signs you’re probably ready to onboard me a writer. 

1. You’re struggling to articulate your unique value proposition

My fiance Zac and I were driving home with our six-pack of Crumbl Cookies last Friday night—a beautiful tradition we created where we purchase all of the week’s six flavors, taste-test each one, and cast our vote for Cookie of the Week. After each bite, we jokingly proclaim “Respect to the baker!” before moving on to the next cookie in our lineup.

Every week, without a doubt, one cookie stands out. The other five? Delicious. Obsessed. Would eat 40 of each if my stomach could physically handle it. When Zac and I rank our favorites, we never go into explicit detail as to why one ranked superior. We just know.

Your consumer, regardless of the service or product that you offer, is likely taste-testing other offers before deciding which brand or business to go with.

This is why it’s capital “I” Imperative that you convey your unique value proposition (UVP).

You have peers.

You have peers who are selling or providing your same service.

You have peers who are selling or providing your same service and are being chosen over you.

You’re not going to get every client every time. But if you find yourself consistently struggling to convert leads or close deals, it’s possible that your UVP is 1) not visible or 2) not strong enough.

Your UVP is the thing you SWEAR to deliver on. It’s how you plan to add value in a way that’s *unique* to your consumer while differing from your peers.

Hiring a freelance website copywriter can ensure that your UVP is articulated both creatively and strategically on your website. In fact, I consider this to be such a crucial part of website copy that I have a whole section about UVPs in my strategy sessions with clients.

2. Talking about yourself and/or your biz makes you want to throw up 

One of my girlfriends recently got on Hinge for the first time. We were on a walk one night and she was explaining that she had no idea how to set her profile up: Which pictures should she choose? How should she respond to the prompts? Is the voice memo function something she should use? (NO! Pls for the love of God, NO!)

This friend of mine is a knockout. She’s super career-driven, has the BEST sense of humor, and is someone you just feel so lucky to know. She knows she has so much to offer a potential partner, but she also is the first person to admit she gets in her way.

Because I know what a gem she is, understand what she’s looking for, and need no excuse to be her hype woman, I was elated to help set her profile up.

You know what you have to offer matters.

You believe deeply in the business you’ve created and the benefits it provides.

But here’s the caveat: You’re struggling to transform this knowledge into powerful copy that moves leads to die-hard fan girls.

Here’s the thing: in addition to being a business owner, you’re also a human.

Yeah, Gab, duh.

No, I know but hear me out. As humans, it can be difficult to talk about and advocate for ourselves and our work, especially when it’s an extension of us. Your business can feel like your baby, especially if you’re in the early phases of launching. It’s natural to be protective of what we love. People, animals, our favorite author we’ve never met, and, of course, our business.

When we’re too close to the brand, we sometimes struggle to articulate its value in a way that resonates. And when that happens, it’s time to call in a second set of eyes to help tell your story.

The best part of working with a freelance copywriter, especially if you’re struggling to drive your brand voice home, is that we crush this part of the work. It’s our job to make you and your brand come to life through storytelling in a way that is authentically YOU. Truthfully, your website copywriter should be your number-one fan. We have the honor of telling your business’s story and doing so in a way that’s compelling, exciting, and unique to the market.

What a friggin’ gift.

3. Your time and effort is better spent elsewhere in the business

Outsourcing is fucking hard.

But at a certain point in your business, it’s necessary.

One day, I would love to outsource Pinterest marketing. It’s on my 2025 biz vision board.

Why?

Because I don’t like it. I’ve figured it out, kind of. But I know the results I can get if I hire an expert to do it for me.

Do you enjoy writing? Specifically, do you enjoy writing copy for your website?

If the answer is no, consider these two things.

1. 1. Do you have the funds to invest in this service?

1. 1. Would you be able to move the needle further in your business if you outsourced this?

If the answer to these questions is HELL YES, then girlfriend go on with your bad self and start inquiring with copywriters!

A quick word re: question 1. Please do not invest in your website copy if you don’t have the funds. I 100000% believe you can teach yourself just about anything you put your mind to. Passing statistics in 12th grade is literally still one of my greatest accomplishments. Long story long, website copy is a NEED to have, but hiring a copywriter is a NICE to have. DO NOT dig yourself into a hole.

Whew. Okay.

Now, let’s say you do end up hiring a website copywriter. Maybe it’s me, maybe it’s not me (I really hope it’s me). Regardless of who you partner with, think of five things you could accomplish in your business over the 4-6 week period it would take your copywriter to spin out some magic for you.

Do you have your list?

Excellent.

Now weigh the pros and cons of buying that time back. If it’s more advantageous for you to hand off this task, send me a message. And if it’s not, then hiring a website copywriter may not be the move right now.

While these are just three reasons my silly brain came up with, there are plenty of other signs that it may be time to invest in hiring a website copywriter. Do your research, stalk some websites, and if you’re inclined, reach out to past clients a writer has worked with.

Most importantly, remember to take a temp check if/when you start inquiring! The vibes need to be immaculate.

Ready to hire a freelance copywriter? Let’s chat!