One of my favorite pieces of website copy to write is the mini about page. It’s fun. It’s cute. And it’s meant to be the antithesis of your LinkedIn page.
I’ve said it before and I’ll say it again: Your website copy, especially your mini about section (and even your dedicated about page), should not be a carbon copy of your LinkedIn profile.
I couldn’t think of anything more boring that you could include as the very first introduction to your potential clients than that.
Should you talk about your incredible credentials? Absolutely. Do your clients need to know that you’re legit and not some weirdo posing as something you’re not on the internet? Absolutely!
But there’s a specific place for that on your website.
(It’s on your About page after you’ve already introduced yourself.)
The mini about page has one job, and it’s to make you seem human.
Here’s everything you need to write one that works.
Start With The Rule of Three
The rule of three in writing is exactly what it sounds like. You list out three things. Easy peasy.
For your mini about section, I want you to list out three things about yourself. Here’s how my mini about starts: Oh hi! I’m Gabby—a website copywriter, cat mom, and peanut butter enthusiast.
One of these explains exactly what I do, while the other two are meant to be fun and something a prospective client could potentially relate to.
Here’s another example: I’m Rachel. Virtual Assistant, former middle school teacher, and new mama to the sweetest little boy.
Keep it light, honest, and human. Bonus points if you can make someone laugh.
Let Your Personality Come Through
Once you’ve introduced yourself with the rule of three, it’s time to write 2-3 sentences about who you are. For my mini about, I chose to talk about my ideal Friday night and then connected it back to remind readers that I’m a copywriter. I included bite-size pieces of information about myself with a little bit of humor to showcase my range as a writer but also give the reader something to remember me by.
Here are two prompts to help you get started:
- What’s the long-story-short version of why you do what you do? Tell me about the time you held a camera in your hands for the first time or the class you took that inspired you to become a therapist. Or the person who encouraged you to become a social media manager.
- What’s a funny/light-hearted story you can tie back into your work? The moment you realized you were the designated trip planner in your friend group and how now you get to design luxury vacations for others for a living.
Remember, this section of your mini about should be short. Think of this as the pitch that gets people to keep reading or, ideally, clicking to learn more about you. More on that next.
Give a Clear Call-to-Action (CTA)
Your website is like a road map. A user should never be confused about where to go next. That’s where a strong CTA comes into play. Ending your mini about without a CTA is like putting an address in your GPS and never clicking go.
Okay, I’ll retire this metaphor now, but you get my point.
After you’ve dazzled your readers with your fabulous personality, give them the option to learn more about you.
In my opinion, it would feel totally out-of-place to include a CTA to book a call with you or view your services after your mini about.
My recommendation is to drive them to your About page to learn more, which will then give them a chance to inquire with you or explore your services.
Some CTA options:
- Learn more
- Meet your [writer/photographer/virtual assistant]
- About me
Your mini about is a fun reflection of who you are as a person. Have fun with it, keep it simple, and drive ’em to your full About page to get the scoop on who you are and the work you do.
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